Unilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
manager at Unilever. "We have our eyes and ears open to new ways of creating advertising." The brand ... for Peperami to make advertising." ...
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The latest advertising news and features from Brand Republic.
ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
FMCG giants show faith in online display by doubling spend
08 Jun 2009 | by Elizabeth Clifford-Marsh
According to TNS Media Intelligence, P G spent $672 million ( 420m) on advertising in Q1, an 18 ... brands are diverting spend away from online advertising to take advantage of cheap TV spots on niche cable, digital terrestrial and satellite channels. One of the UK's biggest advertisers, P G currently ...
P&G reassigns Pringles account
10 Oct 2008 | by Elizabeth Clifford-Marsh
on advertising so far this year, of which 855,000 was spent online. A spokeswoman for Wunderman said: "We can ...
P&G reassigns Pringles account
10 Oct 2008 | by Elizabeth Clifford-Marsh
on advertising so far this year, of which 855,000 was spent online. A spokeswoman for Wunderman said: "We can ...
Cybersquatters target Pasta Hut
09 Oct 2008 | by Elizabeth Clifford-Marsh
Earlier this week Pizza Hut announced the name change at 30 UK stores as part of an advertising campaign to highlight its new menu. Domain name specialist NetNames has reported that major web addresses including pastahut.com, pastahut.net, pastahut.info and pastahut.org have been registered. NetNames chief ...
Schwarzkopf rolls out brand-building drive
14 Jul 2008 | by Stephen Jakes
Schwarzkopf, the Henkel-owned haircare brand, is making its first foray into online advertising
Schwarzkopf rolls out Pro.Styling digital drive
27 Jun 2008 | by Gareth Jones
advertising with the launch of a campaign to promote its Pro.Styling brand.
Heineken backs beer dispenser with digital drive
11 Jun 2008 | by Gareth Jones
The Dutch beer brand has briefed Airlock to overhaul its website and develop an online advertising campaign to introduce consumers to the DraughtKeg, which chills and dispenses five litres of premium lager ... and continental culture. Heineken is rolling out a heavyweight online advertising campaign to promote ...
Persil targets mums with global digital strategy
04 Jun 2008 | by Gareth Jones
advertising campaign spanning key regions including the UK, EMEA and North America. The FCMG company handed ...
