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Behind the scenes: AKQA's Grand Prix winning Fiat campaign

," he says. The concept was presented to Fiat advertising manager Luis Cilimingras, who green ...

Behind the scenes: BMW's augmented reality campaign

activity. Pitch Dare's remit is to provide strategic development for BMW's digital advertising activity ...

Creative review: Ford Fiesta

cultures. Anyway, surely taste-test advertising should not be associated with Burger King, even ...

Case studies - Nissan Infiniti

. Infiniti wanted to use the web to create a buzz around the launch without a multimillion-pound advertising

Mazda moves into affiliate marketing

potential consumers," said Clare Crawford, communications co-ordinator for national advertising at Mazda ...

From brief to browser: Fiat ecoDrive

," he says. The concept was presented to Fiat advertising manager Luis Cilimingras, who green ...

Battle of the brands - Ford vs Vauxhall

TV advertising for the 2009 Academy Awards and this year's Emmys. In the UK, GM has denied ... someone searching for a blue 1995 Vauxhall Astra, these advertisers are on top of that term ... 's strategy to date has been driven by direct response search advertising - bidding on keyword terms ...

Volvo provokes digital debate for new C30

the cars benefits amidst consumer debate. The campaign will be supported by online advertising across ...

Major global brands trial InSkin video ads

LONDON - Kia Motors has become the first advertiser to run a new Flash ‘skin' ad format, to be used...this month. InSkin allows advertisers to make creative and measurable interactive features and functionality ... and advertisers for some time: How to achieve impact and ROI for advertisers without destroying the user ...

Ford pushes small cars online

Channel 4 is producing short advertiser-funded films, which can be viewed on www.channel.com/bite . Mindshare has handled creative, while Ogilvy Advertising acted as project manager throughout. Each of the shows, called bite , will be six to eight minutes long, with new episodes available online every ...

 

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