Revolution Forum: Bogus brands have no place on Twitter
01 Jul 2009 | by Gareth Jones
LONDON: Advertisers who tweet on behalf of their celebrity brand-icons are 'bogus' and have
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ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
Reebok targets trainer addicts with iPhone app
13 May 2009 | by Dan Leahul
design, personalised content and advertising, Inside Mobile has enabled Reebok to engage consumers ...
Onitsuka Tiger: Zodiac Race
23 Mar 2009 | by Staff
LONDON - This animated film advertising trainers brings to life the legend of the Zodiac Race. ...
The Download: Smart guide to ... Levi's 501 relaunch
17 Oct 2008 | by Staff
the boundaries of advertising, so giving the internet a key role in its 'Living life unbuttoned' campaign ... ,000 on advertising in the past year, 10 per cent of which was spent online, according to Nielsen. The brand ... with Lateral and Starcom on digital projects. - The brand has a strong history of innovation in advertising ...
Case studies - Reebok
17 Oct 2008 | by Staff
that Reebok claims had become increasingly hard to reach and connect with through a traditional advertising ...
Deals: Puma signs deal with CyberSports
14 Jul 2008
into online video game 'Football Superstars'. IGA Worldwide, the in-game advertising agency, will incorporate
Vital statistics
14 Jul 2008
This month: Advertisers are failing to take advantage of social networking sites to promote...over the effectiveness of the social networking strategies being rolled out by advertisers. Despite the huge potential of Facebook, Bebo and MySpace to engage audiences, most advertisers build social ... social networking groups as they would typical microsites, the research finds. "Most advertisers simply ...
Liberty targets style-savvy Handbag.com users
23 Apr 2008 | by Hayley Pinkerfield
LONDON - Liberty of London has signed an advertising partnership with Handbag.com, the women...As part of the month-long advertising campaign, readers will be directed to the highly visual Liberty of London website , and encouraged to purchase from its fashion, accessories and handbags ranges. [Handbag.com] is the perfect partner to promote Liberty of London s decadent mix of exquisite products ...
Nike unveils rich-media site for 23rd Air Jordan XX3 trainer
01 Apr 2008 | by Hayley Pinkerfield
the digital production shoot. While there was no online advertising, downloadable creative has been pushed ...
