40 Years of the Web: 40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...
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40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...
Augmented reality: Don't believe the hype
30 Dec 2009 | by Trevor Clawson
to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ... be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...
Real-time search: what it means for you
23 Dec 2009 | by Dan Leahul
This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad. To the other 90 per cent or so - those employing or currently developing a Twitter strategy - well done! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...
User-generated comment: will policing websites benefit users?
16 Dec 2009 | by Staff
For the first time brands will have the content of their websites monitored by the ASA (Advertising...users can tailor the advertising; on MSN they can strip it out entirely. Internet consumers are a very proactive lot - they police themselves. If advertising falls foul of the guidelines then consumers ... Advertising As ever, the authorities have deemed that we cannot possibly decide for ourselves what ...
ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
Apple advertises for passionate gamer to develop iPhone apps
16 Nov 2009 | by Staff
, as the technology giant advertised for a media software engineer who is a 'passionate gamer'.
Stephen Fry reveals extent of his Twitter power
11 Nov 2009 | by Andrew McCormick
went for advertising and it has worked really well. It's not intrusive and just about covers ...
IAB Engage 2009: advertising not paid-for content is the future, claims Microsoft chief
11 Nov 2009 | by Gareth Jones
LONDON - Advertising will continue to be the main way online content is funded for the next two...Speaking at IAB Engage 2009, Highfield said while pay models will work for certain types of online content advertising will remain the predominant revenue stream. Outlining his vision for the future of the UK digital industry, Highfield said that the proliferation of cheap netbooks would fuel a boom ...
IAB Engage 2009: the tea break guide
11 Nov 2009 | by Gareth Jones
." Jeff Levick , president of global advertising and strategy at AOL, told delegates that the internet ... . "The challenge for brand advertisers is to find these niche audiences and build their media plans ... with robust data". Reiterating that the potential for the continued growth of online advertising, Phillipson ...
