30 Dec 2009
| by Trevor Clawson
to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ...
be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...
23 Dec 2009
| by Dan Leahul
This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad. To the other 90 per cent or so - those employing or currently developing a Twitter strategy - well done! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...
30 Nov 2009
| by Nancy Cruickshank
advertised. The Bank of England believes recovery will be 'slow and protracted', holding the base rate ...
100 rose above 5,000 points for the first time in almost a year in September. In advertising, Sir ...
13 Nov 2009
| by Jennifer Whitehead
branded versions of the new Windows 7 operating system, in a deal with Microsoft Advertising....The brands have created what Microsoft Advertising is calling Windows Theme Experiences - skins for the Windows 7 operating system to be downloaded by consumers who are big fans of a brand. The branding appears on the user's desktop as well as in Internet Explorer 8 add-ons, web-connected gadgets ...
16 Sep 2009
| by Andrew McCormick
Adobe is known for its creative software such as Flash, Photoshop and Dreamweaver and now adds a whole array of analytics and ROI-tracking technologies to its armoury following the unexpected acquisition. In a statement, Adobe said: "This optimisation will enable advertisers and advertising agencies ...
07 Aug 2009
| by Dan Leahul
advertising, or virtually any type of advertising where brands want their messages illuminated in four feet ...
29 Jul 2009
| by Dan Leahul
banned from the Advertising Standards Authority (ASA) after 10 complaints were registered.
27 Jul 2009
| by Dan Leahul
by an in-banner game for the online advertising. A street event orchestrated by the Amsterdam office ...
13 Jul 2009
| by Dan Leahul
evening. Xbox's game show comes complete with scheduled advertising breaks, and was featured under a new ...
out, or rather, blamed on '1 vs 100''s beta tag. Yet advertisers are sure to be watching the space ...
. At present, Microsoft advertises only its own products during the game's ad breaks, but it has put its ...
13 Jul 2009
| by Alex Smith
was originally published on Alex Smith's blog: Funkadelic Advertising . ...