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40 Years of the Web: 40 things you didn't know about the internet

on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...

Opinion: Why tech businesses will lead the charge out of recession next year

advertised. The Bank of England believes recovery will be 'slow and protracted', holding the base rate ... 100 rose above 5,000 points for the first time in almost a year in September. In advertising, Sir ...

Augmented Reality to become more about cash than hype

that advertising and the popularity of smartphones will combine to deliver dramatic growth. ABI warns, however ... and advertising revenue streams." ...

IAB attempts to lure brands on to mobile

The site , developed by Incentivated, provides templates for running campaigns and showases the latest mobile technology available to marketers. It features a dedicated mobile area for advertisers and agencies looking for more information on the potential and efficacy of the medium; a live news feed ...

Russell Grant launches iphone app: typical Aquarian

of the app - which includes advertising will also be made available, offering a daily horoscope reading, a ...

Google Maps to show where to get coffee on the go

search, with a range of new advertising opportunities for brands....and restaurants are the likely advertisers for Google. McDonald's is already an advertiser in Japan, as are coffee ... on their phones but the search giant has yet to reveal what specific opportunities it will offer to advertisers ...

Microsoft takes aim at mobile users with targeted ads

LONDON - Microsoft has launched a behavioural targeting service for mobile advertisers, based...Microsoft's Mobile Behavioural Targeting Solution offers advertisers inventory across 100 ... of global trade advertising for Microsoft Mobile Advertising said each niche offers advertisers the chance ... enables advertisers to reduce advertising waste and maximize the impact and ROI of their mobile campaigns ...

Mobile firms unite to launch super agency

and advertising, media planning, mobile internet, mobile CRM, applications and content and messaging platforms ...

Real-time SMS ads and the death of white space

LONDON - The Mobile Interactive Group (MIT) and 4th Screen Advertising have combined forces...to allow advertisers to actively maintain CPC, CPA and CPM models, and track and measure campaign ROI. Mark Slade, managing director at 4 th Screen, said: "Integration of advertising in to opted-in SMS and MMS messaging represents a significant opportunity for the mobile advertising industry. "This is a ...

Sky tops broadband value study

not delivering the internet speeds they advertised, Simplifydigital analysed the current cost of each service ... that broadband providers are often advertising wildly inaccurate internet speeds, with most claiming "up to" 8mbs ... although advertising 8mbs speeds, was only delivering between on average 3.2Mbs to 3.7Mbs. AOL, like ...

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