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40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...

40 Years of the Web: 40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...

Augmented reality: Don't believe the hype

30 Dec 2009 | by Trevor Clawson

to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ... be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...

Augmented Reality: Special report - Don't believe the hype

30 Dec 2009 | by Trevor Clawson

to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ... be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...

Real-time search: what it means for you

23 Dec 2009 | by Dan Leahul

This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad. To the other 90 per cent or so - those employing or currently developing a Twitter strategy - well done! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...

Real-time Search: What it means for you

23 Dec 2009 | by Dan Leahul

This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad. To the other 90 per cent or so - those employing or currently developing a Twitter strategy - well done! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...

User-generated comment: will policing websites benefit users?

16 Dec 2009 | by Staff

For the first time brands will have the content of their websites monitored by the ASA (Advertising...users can tailor the advertising; on MSN they can strip it out entirely. Internet consumers are a very proactive lot - they police themselves. If advertising falls foul of the guidelines then consumers ... Advertising As ever, the authorities have deemed that we cannot possibly decide for ourselves what ...

ANALYSIS: Online Retail - Cashing in on Christmas

15 Dec 2009 | by Adam Woods

itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...

Opinion: Why tech businesses will lead the charge out of recession next year

30 Nov 2009 | by Nancy Cruickshank

advertised. The Bank of England believes recovery will be 'slow and protracted', holding the base rate ... 100 rose above 5,000 points for the first time in almost a year in September. In advertising, Sir ...

Apple advertises for passionate gamer to develop iPhone apps

16 Nov 2009 | by Staff

, as the technology giant advertised for a media software engineer who is a 'passionate gamer'.

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