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Augmented reality: Don't believe the hype

"I know! Let's launch an augmented reality app. It's cheap and our customers will think we ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS ... the celebrated Nearest Tube app, downloadable to the iPhone. Point your video camera at a street and it will tell ...

IAB Engage: live blog

Japanese campaign by K-TRA which created an app that helps people travel around Japan. Had just 20 ... the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...

Nestle brings Skinny Cow to Facebook

's little indulgences. Other content created by Skive includes the Cowculator app, where users can justify ...

Virgin Atlantic iPhone app: Branson says don't panic

LONDON - Virgin Atlantic has released an iPhone app featuring a panic button aimed at anxious...The airline's first app is based on its Flying Without Fear course, which claims to have a 98 per cent success rate. The Flying Without Fear app was developed in partnership with Mental Workout, a ... exercises. Richard Branson, president of Virgin Atlantic said the app was designed to help people overcome ...

Burger King brings augmented reality to the banner

Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

Study: Touchscreen phones better for brands

The survey by Quattro Wireless included analysis of four billion ads served to mobile devices globally in the Q2 2009. It found that rich media ads on mobile sites and within apps led to high click ... placed within an app. Apple's iPhone generated the highest response rate, at an index of 135, followed ...

Is open source the answer?

apps," says Nick Lansley, head of R D at tesco.com. "So we've turned the issue on its head: rather than ... great apps that do a particular job very well." The exciting part is not the API itself. Of core ... ; by incorporating this into their apps, they can make money whenever a customer shops at Tesco. Eventually, Lansley ...

VW launches GTI on iPhone app

LONDON - Volkswagen is hinging all its marketing efforts for its new GTI model on an iPhone app...The registered users of the free racing app, Real Racing GTI, have the chance of winning one ... to Twitter and Facebook, and upload videos of their race to YouTube. The app, which was created by AKQA ... marketing at Volkswagen of America, said the app is aimed at young, tech savvy drivers. "With ...

That's So Swag: search engine makes fashion so last second

Hollywood celebrities including Lady Gaga and Maria Shriver are turning to That's So Swag, the world's first real-time fashion search engine, to keep on top of the latest fashion trends. Twitter app That's So Swag filters tweets using keywords related to fashion and displays what's trending ...

Come dine with me: hit show to reach masses through Facebook app

is jumping into the mix by developing a Facebook app modelled on its hit show Come Dine With Me....it was trialling a new measurement tool for Facebook apps to understand how they impact on traffic across its branded websites and video properties. The tool, which measures the popularity and usage of Facebook apps was developed by Omniture and is designed to give marketers insight into the correlation between Facebook apps ...

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