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Beck's launches iPhone app to help music fans find gigs

LONDON - Lager brand Beck's has released an iPhone app designed to help music fans find live gigs...The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well ... the information to friends, but cannot purchase tickets through the app. Beck's joins other alcohol brands ...

Grolsch tests drunkeness with festival app

LONDON - Dutch lager brand Grolsch has launched an iPhone app that requires users to walk in a...Normal 0 The 'Walk The Line' app, created by Marvellous, uses the iPhone's accelerometer ... . Warnings on the app advise consumers that the app is not an actual sobriety test, more of a way to 'bring the matter to their attention without sounding pedantic'. The company launched the app weekend at the North ...

Fosters launches Twitter app: find out how Aussie you are

LONDON - Fosters has launched a Twitter app, dubbed the Ozometer, to identify 'easy going' UK...The beer brand has devised an algorithm that analyses millions of tweets in real-time to create a league table of those that embody the laid-back Aussie outlook. The Twitter app, created by Play, assigns values to individual words, tracks the sentiment of tweets and identifies similarities between ...

 

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