28 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Lager brand Beck's has released an iPhone app designed to help music fans find live gigs...The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well ...
the information to friends, but cannot purchase tickets through the app. Beck's joins other alcohol brands ...
16 Jul 2009
| by Dan Leahul
LONDON - Dutch lager brand Grolsch has launched an iPhone app that requires users to walk in a...Normal 0 The 'Walk The Line' app, created by Marvellous, uses the iPhone's accelerometer ...
. Warnings on the app advise consumers that the app is not an actual sobriety test, more of a way to 'bring the matter to their attention without sounding pedantic'. The company launched the app weekend at the North ...
15 Jul 2009
| by Gareth Jones
LONDON - Fosters has launched a Twitter app, dubbed the Ozometer, to identify 'easy going' UK...The beer brand has devised an algorithm that analyses millions of tweets in real-time to create a league table of those that embody the laid-back Aussie outlook. The Twitter app, created by Play, assigns values to individual words, tracks the sentiment of tweets and identifies similarities between ...