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Pepsi withdraws scoring iPhone app

Score app over a week after it hit headlines....The app to promote the drink giant's Amp energy drink provided men with a crib sheet for chatting ... before you open your mouth, so she'll like what she hears when you do." Since its release the app ... . "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste ...

Pepsi in dog house over iPhone app that helps guys score

LONDON - When Pepsi created its latest app, encouraging men to boast about 'scoring' with women...The fizzy drink brand is fielding hundreds of angry comments after launching its latest iPhone app promoting the Amp energy drink. The 'Amp Up Before you Score' app is aimed at young men and provides them ... the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...

Innovator: Giving Coke back its fizz

of the brand ourselves?" Green is facing a similar dilemma with Burn Alter Ego, a Facebook app that he launched to front Coca-Cola's Burn Energy Drink in mid 2008. The app uses avatar mash-up photo technology ... . The app currently has around 2,000 active users a month, but Green wants to grow this further. "It needs a ...

Creative review: Tom Evans creative director and co-founder, Mook, BIMA member for five years

any ad for the app could be. I sent the link round work straight away - something I rarely do. That ...

 

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