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Augmented reality: Don't believe the hype

"I know! Let's launch an augmented reality app. It's cheap and our customers will think we ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS ... the celebrated Nearest Tube app, downloadable to the iPhone. Point your video camera at a street and it will tell ...

Yahoo! wants to find the UK's best branded app

LONDON - Yahoo! is launching a competition to find the UK's best online apps, with the winning...apps. Yahoo! is offering an open invitation to any brand retailer, publisher, content provider ... of the opportunities now available to develop online apps. The winner of the event will have their app showcased ...

IAB Engage: live blog

Japanese campaign by K-TRA which created an app that helps people travel around Japan. Had just 20 ... the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...

Smartphone wars: Blackberry outsells iPhone in UK

to 10.4 millioin, while over four million people now download apps to their handset. Top five device ...

Apple landmark: App Store hits 100,000 mark

NEW YORK - Apple has approved 100,000 applications for its App Store, which have been downloaded.... At the moment Apple says that there are 50 million iPhone and iPod touch users in 77 countries and that its App ... operating systems. Research published last month by Flurry, which produces in-app analytics for mobile devices, found that there was a 94 per cent increase in app projects by Android developers between ...

Burger King brings augmented reality to the banner

Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

Is open source the answer?

apps," says Nick Lansley, head of R D at tesco.com. "So we've turned the issue on its head: rather than ... great apps that do a particular job very well." The exciting part is not the API itself. Of core ... ; by incorporating this into their apps, they can make money whenever a customer shops at Tesco. Eventually, Lansley ...

Conde Nast to publish GQ on iPhone

LONDON - Conde Nast has moved in to the iPhone app selling business, creating a $2.99 version.... Other iPhone apps created by Conde Nast include a recipe app, tying in with the food website Epicurious, and an app from Sports Illustrated, featuring the magazine's famed swimsuit models. ...

E-book reader market set for shake-up as Kindle faces new competition

be read on apps on the iPhone and Research In Motion's Blackberry handsets. ...

Spotify: coming soon to TV sets

on Apple's iPhone via an app, which Apple approved last month. The deal is the second partnership Spotify ...

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