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MOBILE GAMING: Play away - The killer app for mobiles might turn out to simple: games. Clare

10 Oct 2001 | by CLARE SWATMAN

When mobile phones first came to marketers' attention as a possible advertising platform, companies developing mobile applications thought the kind of people who would embrace WAP would be financial types, interested in services such as share trading, news updates and the like. As it turns out,...

services are really delivering. Justin Hunt investigates iTV's killer app

13 Jun 2001 | by JUSTIN HUNT

When BSkyB released its results at the beginning of May, one of the most striking things was that of the pounds 60 million it made from interactive services, pounds 55 million came from betting applications, on the PC-based internet, phone and interactive TV. In other words, more than 91 per...

 

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