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Jobs | Agency Showcase | Ad creativeMOBILE GAMING: Play away - The killer app for mobiles might turn out to simple: games. Clare
10 Oct 2001 | by CLARE SWATMAN
When mobile phones first came to marketers' attention as a possible advertising platform, companies developing mobile applications thought the kind of people who would embrace WAP would be financial types, interested in services such as share trading, news updates and the like. As it turns out,...
