09 Nov 2009
| by Elizabeth Clifford-Marsh
LONDON - The Economist is set to launch its first iPhone app, to help students find an MBA course...The app, which is being built by Zone, will allow users to download The Economist's annual ranking of international MBA courses, and sort the data behind the rankings to find the course best tailored ...
development for The Economist Online, said the app is designed to support The Economist's online ranking tool ...
03 Nov 2009
| by Elizabeth Clifford-Marsh
LONDON - Virgin Atlantic has released an iPhone app featuring a panic button aimed at anxious...The airline's first app is based on its Flying Without Fear course, which claims to have a 98 per cent success rate. The Flying Without Fear app was developed in partnership with Mental Workout, a ...
exercises. Richard Branson, president of Virgin Atlantic said the app was designed to help people overcome ...
28 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Lager brand Beck's has released an iPhone app designed to help music fans find live gigs...The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well ...
the information to friends, but cannot purchase tickets through the app. Beck's joins other alcohol brands ...
23 Oct 2009
| by Elizabeth Clifford-Marsh
Score app over a week after it hit headlines....The app to promote the drink giant's Amp energy drink provided men with a crib sheet for chatting ...
before you open your mouth, so she'll like what she hears when you do." Since its release the app ...
. "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste ...
23 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Volkswagen is hinging all its marketing efforts for its new GTI model on an iPhone app...The registered users of the free racing app, Real Racing GTI, have the chance of winning one ...
to Twitter and Facebook, and upload videos of their race to YouTube. The app, which was created by AKQA ...
marketing at Volkswagen of America, said the app is aimed at young, tech savvy drivers. "With ...
19 Oct 2009
| by Elizabeth Clifford-Marsh
is jumping into the mix by developing a Facebook app modelled on its hit show Come Dine With Me....it was trialling a new measurement tool for Facebook apps to understand how they impact on traffic across its branded websites and video properties. The tool, which measures the popularity and usage of Facebook apps was developed by Omniture and is designed to give marketers insight into the correlation between Facebook apps ...
16 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Apple has opened a potentially lucrative business model to iPhone app developers...Previously, in-app purchases were only permitted in paid-for apps, meaning developers had to first create two versions of the same app if they wanted to offer users a free trial. The change Apple announced last night will change the app market by reducing the cost of development and increasing the speed ...
15 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - EA Sports has launched Fifa Earth, an app that aggregates Fifa data with real-time Twitter
13 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - When Pepsi created its latest app, encouraging men to boast about 'scoring' with women...The fizzy drink brand is fielding hundreds of angry comments after launching its latest iPhone app promoting the Amp energy drink. The 'Amp Up Before you Score' app is aimed at young men and provides them ...
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
09 Oct 2009
| by Elizabeth Clifford-Marsh
an animated iPhone app....The film adaptation of the classic children's book by Maurice Sendak will be released next week and the iPhone app has been developed to promote the film. The film follows Max, who misbehaves and is sent ...
by monster Carol, but soon grows lonely and misses his family. The free app lets users listen to the movie ...
