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Augmented Reality: Special report - Don't believe the hype

"I know! Let's launch an augmented reality app. It's cheap and our customers will think we ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS ... the celebrated Nearest Tube app, downloadable to the iPhone. Point your video camera at a street and it will tell ...

Augmented reality: Don't believe the hype

"I know! Let's launch an augmented reality app. It's cheap and our customers will think we ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS ... the celebrated Nearest Tube app, downloadable to the iPhone. Point your video camera at a street and it will tell ...

Xbox strikes back

introduce third-party non-gaming content to PlayStation Network next year through an app store ...

The Download: Smart guide to... Cloud computing

the personal computer era and enter the age of cloud-based apps....The term cloud computing has become something of a buzzword. It refers to the practice of storing information - such as emails, photos and documents - on web apps that can be connected to at any ... browser, will encourage consumers to use more web-based apps and therefore click on more of its search ads ...

IAB Engage: live blog

Japanese campaign by K-TRA which created an app that helps people travel around Japan. Had just 20 ... the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...

Nokia opts for edgy viral to promote open-source phone launch

transformation. Nokia has been working with developers to come up with apps for the Nokia N900 ... . Nokia says there are already a wide number of games and other apps for the handset. The viral is being ...

The Economist to launch first iPhone app

LONDON - The Economist is set to launch its first iPhone app, to help students find an MBA course...The app, which is being built by Zone, will allow users to download The Economist's annual ranking of international MBA courses, and sort the data behind the rankings to find the course best tailored ... development for The Economist Online, said the app is designed to support The Economist's online ranking tool ...

Nestle brings Skinny Cow to Facebook

's little indulgences. Other content created by Skive includes the Cowculator app, where users can justify ...

Virgin Atlantic iPhone app: Branson says don't panic

LONDON - Virgin Atlantic has released an iPhone app featuring a panic button aimed at anxious...The airline's first app is based on its Flying Without Fear course, which claims to have a 98 per cent success rate. The Flying Without Fear app was developed in partnership with Mental Workout, a ... exercises. Richard Branson, president of Virgin Atlantic said the app was designed to help people overcome ...

Burger King brings augmented reality to the banner

Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

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