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Behind the scenes: BMW's augmented reality campaign

22 Jun 2009 | by Elizabeth Clifford-Marsh

of the online campaign is the app powered by Inition's AR technology MagicSymbol. Users were invited to create their own 'expression of joy' - the theme and strapline of the campaign - by downloading the app from bmw.co.uk. Once installed, the app let users try out different features of the car, as represented in AR ...

Telegraph aims to cash in on F1 fever with iPhone app

17 Jun 2009 | by Elizabeth Clifford-Marsh

LONDON - Telegraph Media Group has created an F1 iPhone app in the lead up to next week's British...Designed to complement the Telegraph's Formula One news coverage, the app features video content, live race information, driver biographies and Twitter feeds. TMG said the app is a one-stop-shop for F ... on their mobiles. The paid for app will join the range of free iPhone, BlackBerry and Android apps TMG already ...

 

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