Innovator: Giving Coke back its fizz
26 Feb 2009 | by Elizabeth Clifford-Marsh
of the brand ourselves?" Green is facing a similar dilemma with Burn Alter Ego, a Facebook app that he launched to front Coca-Cola's Burn Energy Drink in mid 2008. The app uses avatar mash-up photo technology ... . The app currently has around 2,000 active users a month, but Green wants to grow this further. "It needs a ...







