30 Dec 2009
| by Trevor Clawson
"I know! Let's launch an augmented reality app. It's cheap and our customers will think we ...
been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS ...
the celebrated Nearest Tube app, downloadable to the iPhone. Point your video camera at a street and it will tell ...
30 Nov 2009
| by Staff
the personal computer era and enter the age of cloud-based apps....The term cloud computing has become something of a buzzword. It refers to the practice of storing information - such as emails, photos and documents - on web apps that can be connected to at any ...
browser, will encourage consumers to use more web-based apps and therefore click on more of its search ads ...
11 Nov 2009
| by Andrew McCormick
Japanese campaign by K-TRA which created an app that helps people travel around Japan. Had just 20 ...
the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...
10 Nov 2009
| by Staff
transformation. Nokia has been working with developers to come up with apps for the Nokia N900 ...
. Nokia says there are already a wide number of games and other apps for the handset. The viral is being ...
09 Nov 2009
| by Elizabeth Clifford-Marsh
LONDON - The Economist is set to launch its first iPhone app, to help students find an MBA course...The app, which is being built by Zone, will allow users to download The Economist's annual ranking of international MBA courses, and sort the data behind the rankings to find the course best tailored ...
development for The Economist Online, said the app is designed to support The Economist's online ranking tool ...
05 Nov 2009
| by Elizabeth Clifford-Marsh
's little indulgences. Other content created by Skive includes the Cowculator app, where users can justify ...
03 Nov 2009
| by Elizabeth Clifford-Marsh
LONDON - Virgin Atlantic has released an iPhone app featuring a panic button aimed at anxious...The airline's first app is based on its Flying Without Fear course, which claims to have a 98 per cent success rate. The Flying Without Fear app was developed in partnership with Mental Workout, a ...
exercises. Richard Branson, president of Virgin Atlantic said the app was designed to help people overcome ...
30 Oct 2009
| by Andrew McCormick
Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...
29 Oct 2009
| by Jennifer Whitehead
The survey by Quattro Wireless included analysis of four billion ads served to mobile devices globally in the Q2 2009. It found that rich media ads on mobile sites and within apps led to high click ...
placed within an app. Apple's iPhone generated the highest response rate, at an index of 135, followed ...
28 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Lager brand Beck's has released an iPhone app designed to help music fans find live gigs...The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well ...
the information to friends, but cannot purchase tickets through the app. Beck's joins other alcohol brands ...