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Facebook readies Verified Apps program

the success of Apple's lucrative App Store model....to have Facebook review their creative apps, and if it fits Facebook's rigorous security and quality standards, it gets the Verified Application stamp of approval. Verified apps will come with a graphic badge announcing their status and also rank higher in Facebook's app directory, which now contains over ...

Apple makes peanuts from iPhone apps

LONDON - Apple is only generating a few hundred million dollars in profit from iPhone apps despite...Apple does not release details about iPhone or App Store profits but Kaufman Brothers analyst Shaw Wu estimates the company's quarterly revenue from apps is a "few hundred million dollars at best ... calculation that divides iPhone cash-flow by the numbers of handsets the company has sold. In comparison, app ...

Google launches ads for iPhone and Android apps

LONDON - Google is allowing app developers to earn money by including text and image-based ads...brands to take advantage of the growing popularity of mobile apps. Following months of testing with a handful of brands the Google is now throwing the service open to all advertisers and mobile app developers wishing to take part. Google plans to target ads to mobile apps contextually, but the company is also ...

iPhone hall of shame: top ten banned apps

LONDON - So far Apple has given the green-light to 65,000 apps, which have racked up more than 1...1. Baby Shaker This app allowed users to silence the cries of an imaginary baby by shaking ... adorable cries before you just have to find a way to quiet the baby down!' Apple banned the app in April 2009 follows criticism from child protection groups. 2. iBoobs The clue's in the name with this app ...

Android gunning for iPhone following surge in apps

to think again, with the number of apps being developed for the Google operating system almost doubling...According to Flurry, which makes in-app analystics for mobile devices, it saw a 94 per cent increase in app project starts by Android developers. The company said it thinks that this is because ... of the Droid's sellling points is that users will be able to run as many as six apps at one time ...

IBM takes mobile apps and augmented reality to Wimbledon

LONDON - IBM plans to launch a range of mobile apps incorporating augmented reality and Twitter...The main experiment involves an app for T-Mobile's G1 that will provide information through augmented reality. When a user points the camera phone at a tennis court, they will see stats related ... signed up to add content to the service. The app has been developed by IBM and OgilvyOne London ...

Apple advertises for passionate gamer to develop iPhone apps

jargon for one of the top tier titles. This job appears to be focused on developing iPhone apps ... intended as a handheld gaming console, some of the most popular apps sold through the iPhone App store ...

iPhone apps have shorter shelf life than X Factor contestants

LONDON - Just two thirds of iPhone apps are used more than 90 days after they are first downloaded...up by the App Store since its launch, iPhone apps have a relatively short shelf life. The research shows that 67 per cent of apps are used more than 30 days after they are downloaded, 32 per cent are activated more than 60 days after they are downloaded and just 25 per cent of apps are used more than 90 ...

Microsoft wants more for its apps, but will they be better than Apple's?

LONDON - In an effort to make more money from its fledgling app store, Microsoft is encouraging...'s app development challenge will be decided based on revenue, not just download numbers. "Your app can ... the spectacular success of Apple's App Store. It opened the store to third party developers in July ... , revenue, usefulness and playfulness. The move is contrary to Apple's policy, where the most popular apps ...

Microsoft lures app developers with promise of prizes

LONDON - Microsoft has opened its doors to third-party app developers, and is offering prizes...Microsoft is now taking submissions of apps for its Windows Marketplace for Mobile from registered developers in 29 countries including the UK. Prizes will be offered for the most popular apps based ... sales. Microsoft said 30 million people have access to Windows mobile apps software. Competitor Apple ...

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