Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
of the online campaign is the app powered by Inition's AR technology MagicSymbol. Users were invited to create their own 'expression of joy' - the theme and strapline of the campaign - by downloading the app from bmw.co.uk. Once installed, the app let users try out different features of the car, as represented in AR ...







