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Advertising.com launches service that tracks users visits

for the automotive industry, which allows advertisers to strategically target potential consumers....The Automotive LeadBack Channel tracks users who have visited specific automotive websites ... Automotive LeadBack will reach up to 120,000 unique users. Global car giant Renault is the first to sign up to Automotive LeadBack, with an advertising campaign set to launch in September. Mike Peralta ...

Global Beach hires Mercedes CRM expert

In a major coup for the agency, Global Beach has appointed Lawton, an automotive CRM specialist ... of the automotive company's worldwide CRM programme. Lawton, whose extensive automotive expertise spans ... Automotive, said: "Our focus on getting 'close and personal' with our customers and driving improvements ...

Glue London wins top spot at MSN awards

, Swedish agency Daddy in the automotive category with the "Reassuringly safe" campaign for Volkswagen Polo ...

 

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