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Volvo provokes digital debate for new C30

lifestyle and automotive sites. Formats will include standard and expandable units, as well as page take ...

CHI & Partners scoops four Revolution Awards

-for Profit: Everyman Male Cancer Campaign for the Institue of Cancer Research by STEEL Automotive ...

Volkswagen unveils new consumer site

Our brief was to create the best automotive site on the internet - quite a challenge, said Tom Roberts, Volkswagen site account director, Tribal. The launch of this site follows 18 months of work by a dedicated full-time team of 50. New functionality includes real-time test-drive bookings made direct ...

Vauxhall backs Corsa with homepage takeover on Yahoo!

: "The C'mons' homepage takeover is an innovative breakthrough in online advertising for automotive ...

Advertising.com launches service that tracks users visits

for the automotive industry, which allows advertisers to strategically target potential consumers....The Automotive LeadBack Channel tracks users who have visited specific automotive websites ... Automotive LeadBack will reach up to 120,000 unique users. Global car giant Renault is the first to sign up to Automotive LeadBack, with an advertising campaign set to launch in September. Mike Peralta ...

Bentley hires Global Beach as it ramps up digital marketing

Global Beach won the consumer worldwide account for the next three years, following an 11-way pitch with a final three-way shootout. The appointment comes as the automotive marque has committed to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ...

Peugeot promotes Smartnav features of 407

are impressed with MRM Worldwide's track record in the automotive sector, and in implementing campaigns ...

Citroen supports its UK dealer network with online programme

The scheme provides dealers with all the information they need to run online promotions, marketing and sales activities for used vehicles, and includes a dealer website and national used car locator service. Citroen worked with agency Global Beach Automotive to launch the programme. Mike Ibbet, marketing ...

 

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