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Behind the scenes: AKQA's Grand Prix winning Fiat campaign

, music and entertainment modules. "This is a significant advancement in automotive technology," says ...

Ford's big Twitter

are opinion formers in the automotive industry. He has turned his Twitter profile into a think-tank, gaining ...

Case studies - Nissan Infiniti

LONDON - Infiniti is the new luxury marque from Nissan. The Japanese automotive manufacturer has

From brief to browser: Fiat ecoDrive

, music and entertainment modules. "This is a significant advancement in automotive technology," says ...

Battle of the brands - Ford vs Vauxhall

a purchase in the automotive sector, search is vital," he says. "It's the gateway to manufacturers' brands and products." Mike Moran, managing director of marketing consultancy The Automotive Partnership ... these sources, its click-through rates and conversion rates should improve. THE AUTOMOTIVE INDUSTRY IN NUMBERS ...

Volvo provokes digital debate for new C30

lifestyle and automotive sites. Formats will include standard and expandable units, as well as page take ...

Volkswagen unveils new consumer site

Our brief was to create the best automotive site on the internet - quite a challenge, said Tom Roberts, Volkswagen site account director, Tribal. The launch of this site follows 18 months of work by a dedicated full-time team of 50. New functionality includes real-time test-drive bookings made direct ...

Vauxhall backs Corsa with homepage takeover on Yahoo!

: "The C'mons' homepage takeover is an innovative breakthrough in online advertising for automotive ...

Advertising.com launches service that tracks users visits

for the automotive industry, which allows advertisers to strategically target potential consumers....The Automotive LeadBack Channel tracks users who have visited specific automotive websites ... Automotive LeadBack will reach up to 120,000 unique users. Global car giant Renault is the first to sign up to Automotive LeadBack, with an advertising campaign set to launch in September. Mike Peralta ...

Saab rolls out new campaign for the 9-3 Convertible's 20th

explaining the history behind each one. Rich-media ads placed across automotive and style sites, including ...

 

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