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30 Jun 2009 | by Elizabeth Clifford-Marsh

faced consumer backlash since targetting tests it ran with internet provider BT became public early last ...

O2 ran more than 1.1 billion ads in April iPhone push

28 May 2009 | by Andrew McCormick

Sky 527m 0.9% 25.8m 8 BT 395m 0.7% 24.2m 9 Microsoft 380m 0.7% 22m 10 Camelot ...

Amazon blocks Phorm's tracking technology

15 Apr 2009 | by Jacquie Bowser

not comment on individual cases." BT trialled the UK-based firm's technology, marketed as Webwise, last year ...

Brands face behavioural targeting regulation

04 Mar 2009 | by Elizabeth Clifford-Marsh

in the pipeline for the past year, and are not a result of the controversy surrounding BT's use of Phorm ...

TV 3.0

28 Jan 2009 | by Trevor Clawson

what they want, when they want." As director of interactive at BT Vision, which provides on ... making the 'unmissable unmissable' online via their variations on the BBC's iPlayer, while BT Vision ... Consumers have a number of VoD options. BT Vision provides a means to buy in films and TV programmes on a ...

Battle of the brands - Cadbury vs Ribena

28 Jan 2009 | by Staff

Red-button TV advertising has long been viewed as less effective and more costly than other forms of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium has been boosted in recent years by developments such as faster set-top boxes and more sophisticated ...

Personalised ads herald future of TV

06 Jan 2009 | by Andrew McCormick

Plans to step up the delivery of broadband-to-TV set-top boxes have led industry experts to predict the emergence of internet-style behavioural targeting opportunities for advertisers later this year. BBC and ITV last month combined with BT to promote a common approach to delivering TV on demand ...

Digital display still strong (for now)

14 Nov 2008 | by Stephen Jakes

The latest figures from the IAB (Internet Advertising Bureau) and PwC (PricewaterhouseCoopers) show that digital is the only major display medium to be showing growth, with TV, radio, press and outdoor suffering declines. Big-name brands, such as BT, O2 and Nike, increased their spend on embedded ...

Innovator: Yahoo! picks Rabe to lead fightback

17 Oct 2008 | by Andrew McCormick

! Network spans all of its websites; partner sites including Bebo, Eurosport and BT; search advertising ...

Terminator: Bad 'Phorm' from protestors

22 Sep 2008 | by Staff

LONDON - Despite their best efforts, anti-Phorm protestors have failed to de-rail BT's plans...-up to BT's AGM, Terminator was expecting half of London to be overrun by an angry mob of consumer activists ...

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Search results for BT Tradespace

It's a rich man's world: Google tests credit-based targeting

30 Jun 2009 | by Elizabeth Clifford-Marsh