BT embarks on iTunes promotion to boost broadband take-up
08 Aug 2005 | by by Staff
LONDON - BT is spending £6m on marketing to promote its partnership with the iTunes Music Store...The campaign theme is "Collect the soundtrack to your life with broadband from BT ... BT Broadband and BT Yahoo! Broadband customers can download up to 40 free tracks of their choice from ... digital music tracks of the choice with BT Broadband Basic. Gavin Patterson, BT group managing director ...







