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Battle of the brands - Cadbury vs Ribena

Red-button TV advertising has long been viewed as less effective and more costly than other forms of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium has been boosted in recent years by developments such as faster set-top boxes and more sophisticated ...

Account wins

-compatible online video player. Online sales house AdLink has won the exclusive site representation for BT ... formats across the bt.com/thephonebook site. ...

Innocent Drinks: How Innocent keeps relations fresh

in Outlook, but looks appalling in, say, BT's Talk21," adds Fell. Perhaps most importantly of all, when ...

BT and Lastminute join forces for restaurant bookings

LONDON - A joint venture between BT and Lastminute.com aims to give a boost to the UK restaurant...BT has joined forces with Lastminute.com to launch an interactive online booking system ... , BT said. Pierre Danon, CEO of BT Retail, said: "These initiatives are the first in what is an ongoing relationship with BT and Lastminute.com. "With this relationship we are able to offer a very ...

Delia puts new recipes online in subscription launch

.95 and can be paid for through the BT click&buy secure online shopping system. The site will be promoted ... on the home page and on the BT click&buy site. Jo Hill, editor said: "People with special dietary ...

New-look FHM site adds five advertisers

Coca Cola, BT, Hugo Boss, Mazda and UIP will sponsor the music, mobile, grooming, gadgets and movies sections of the site, respectively. The new site will feature a new navigational system, new ad formats and 12 new channels for 18 to 34-year-old males, including fashion and grooming. James Carter ...

I-level adds digital partnerships team

including Virgin Wines, BT Communications Products and lingerie site figleaves.com. "For us, it ...

THE REVOLUTION AWARDS 2001: Best consumer marketing

getouthere.bt.com Client: BT Agency: Stocks Austin Sice RobbieWilliams.com Client ...

SME REPORT - SMEs on the net - A virtual world, but still real business.

of small firms. BT s Connect to Business offers the usual ISP mix of web access and email, with SME ...

Tesco becomes ISP.

to promote the service with a press campaign. BT is providing TescoNet s backbone, and Designercity ... ADVERTISERS EST VALUE* SELECTED SITES USED 1 BT œ36,000 iwr ...

 

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