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Digital direct: Why 'digging' might be the new direct response platform

-through rates for email and banner ad campaigns.

Web analytics: Data helps point the way for Virgin

certain agencies, but may only cover one specific email campaign or banner or paid-search campaign. We ... site from a banner, but not what they did on the web site. It is much more difficult for them to track ... destinations to watch matches while sipping a cocktail under the banner 'Love Football'. Meanwhile, 'Hate ...

Vital statistics: This month

at the idea of submitting personal details and only three per cent regularly click on banner ads. Jokes ... high compared to other methods such as banners." "However, the research also shows some real problems ...

Group360 launches digital direct marketing division

Liquid360 will act as a specialist online DM arm for the group, which already includes direct marketing agency Communique360, and will offer website build and design, e-commerce business solutions and online marketing including banner advertising, SMS, e-CRM and sponsored search. The digital arm has ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

Land Rover backs G4 with online competition

the competition in real time. Emails sent to the Land Rover database, and banners on Land Rover sites ...

Heinz and WeightWatchers team up for recipe ideas

is promoted through banners on the WeightWatchers site and emails sent to a database of previous competition ...

Analysis: Telewest saves on duplication

," she adds. Duplication can happen when users compare products online. They may click a banner, browse ... on a search link or interact with another banner. Buying processes are often complex. Yet ...

Digital direct: Without a method, data is just a list of useless numbers

, someone might see an advertiser's banner on a site, then another while checking email, and then click on a ...

Agency Survey 2005: Delivery of return on investment

the number of topics on which users can find information, and used in-banner search boxes to direct them

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