Web analytics: Best to merge on and offline
09 Jul 2007 | by Victoria Furness
different channels doesn't correlate easily. Measuring a response to a banner ad, for example, is different ...
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Jobs | Agency Showcase | Ad creativeMortgage Brain push on software upgrade
09 Jul 2007
The push, launching in July, aims to maximise sales of Mortgage Brain's new software, Premier Edition, to mortgage advisers. It uses targeted email and DM plus online banners to drive new and existing Mortgage Brain users to a personalised microsite, also created by twentysix Leeds. The site ...
Scottish Widows to try out pay-per-call
29 Sep 2006
this year (Revolution, February, p5), including banners that attracted almost 20 per cent inter-action rates ...
