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Web analytics: Data helps point the way for Virgin

certain agencies, but may only cover one specific email campaign or banner or paid-search campaign. We ... site from a banner, but not what they did on the web site. It is much more difficult for them to track ... destinations to watch matches while sipping a cocktail under the banner 'Love Football'. Meanwhile, 'Hate ...

Vital statistics: This month

at the idea of submitting personal details and only three per cent regularly click on banner ads. Jokes ... high compared to other methods such as banners." "However, the research also shows some real problems ...

Land Rover backs G4 with online competition

the competition in real time. Emails sent to the Land Rover database, and banners on Land Rover sites ...

Analysis: Telewest saves on duplication

," she adds. Duplication can happen when users compare products online. They may click a banner, browse ... on a search link or interact with another banner. Buying processes are often complex. Yet ...

Digital direct: Without a method, data is just a list of useless numbers

, someone might see an advertiser's banner on a site, then another while checking email, and then click on a ...

Agency Survey 2005: Delivery of return on investment

the number of topics on which users can find information, and used in-banner search boxes to direct them

Data accuracy: Can you trust your online data?

, banner or email, or arrive at a web site, may be uncounted or counted more than once. Meanwhile, say web ... to be wrongly identifying them as spyware and deleting them. Meanwhile, tracking a user from banner click ...

 

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