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When digital marketing strategies go wrong

be really dangerous," she adds. Banner ads O2, Tesco and Vodafone The unhappy spectre of ad ...

Government takes on travel sites in battle for online ad spend

Normal 0 The move marks the first time that The Met Office has opened up its site to advertisers and will involve offering banner ads and skyscrapers on a CPM (cost per thousand) basis. And it comes when online display revenue is suffering as a result of diminishing ad budgets which are putting ...

T.G.I. Friday's targets families for summer fun

visited the T.G.I. Friday's website in recent months to drive awareness and bookings. Banners ...

Gap scraps TV ads for social media campaign

, created by AKQA, features customised banner ads running across a selection of blogs. The banners say what ...

Telegraph eyes mobile ad revenue

The redesigned site will offer new targeted ad formats to brands, including banners, Google Adsense and sponsorships. Users will have access to all areas of the Telegraph's main internet site, and will be able to view video through the Telegraph TV player. Created by Bluestar Mobile, the site ...

Collection 2000 to turn consumers into make-up artists

The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...

It's not what you know, it's who you know that's important

of recipients, while banner ads and online video do not fare much better, trusted by 33 per cent and 37 per cent ... they ignore banner ads, with just one per cent finding banner ads helpful in making a purchase decision ...

Mini's offbeat iPhone app encourages Mexican wrestling

The app, Openness, ties with Mini's wider advertising activity for the convertible called Stay Open, supported by online banner ads. Created by Profero, the app gives users access to an off-beat' guide to London, Manchester, Birmingham and Edinburgh. It also suggests more than 400 unusual ...

Glenfiddich encourages brand exploration with new community

The relationship marketing programme for Glenfiddich Single Malt Scotch Whisky aims to cultivate a loyal relationship with consumers by using a targeted email and banner campaign. Consumers will be invited to register on the Glenfiddich Explorers community website , which aims to provide interesting ...

Pizza Hut launches Terminator tie-up

and companion banners, homepage takeovers, advertorials and editorial text links with a call to action to click ...

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