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When digital marketing strategies go wrong

be really dangerous," she adds. Banner ads O2, Tesco and Vodafone The unhappy spectre of ad ...

Social media doesn't make us want to buy shoes, claim women

is banners, display ads or static newsletters." The research shows that around 20 per cent of women check ...

Gap scraps TV ads for social media campaign

, created by AKQA, features customised banner ads running across a selection of blogs. The banners say what ...

UberTwitter rectifies uber app error

The ads were included in the app were banner ads made to look like Tweets. But users were quick to tweet their wrath, condemning UberTwitter for introducing ads to the service which is still in beta. Many insisted they would rather pay for the service than have their Twitter feed 'polluted ...

Vodafone and Marvellous make app dreams come true

by an in-banner game for the online advertising. A street event orchestrated by the Amsterdam office ...

Collection 2000 to turn consumers into make-up artists

The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...

App developer to supercharge ads

with cheaper banner ads....The strategic realignment will see the company focus on customised ad integrations, worth around $500,000 ( 310,000) per deal. In comparison, smaller ad formars such as banners typically attract between $30,000 ( 18,500) to $50,000 ( 31,000) due to the explosive growth of the app market bringing ...

It's not what you know, it's who you know that's important

of recipients, while banner ads and online video do not fare much better, trusted by 33 per cent and 37 per cent ... they ignore banner ads, with just one per cent finding banner ads helpful in making a purchase decision ...

Glenfiddich encourages brand exploration with new community

The relationship marketing programme for Glenfiddich Single Malt Scotch Whisky aims to cultivate a loyal relationship with consumers by using a targeted email and banner campaign. Consumers will be invited to register on the Glenfiddich Explorers community website , which aims to provide interesting ...

Pizza Hut launches Terminator tie-up

and companion banners, homepage takeovers, advertorials and editorial text links with a call to action to click ...

 

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