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Video ads maximise dwell time: study

format, reaching an average 82.98 seconds, compared to rich media rectangles (73.45s), banners (58.71s ...

4th Screen launch new ad format for iPhones

click on the banner which expands the advert to deliver a full screen rich media display. The ad ... and connect mobile advertising to any aspect of a marketing campaign - way beyond the standard static ad-banner ... will be serving iSlide banners initially to The Guardian's iPhone application and will add other premium ...

Dennis buys Kontraband to sit next to Monkey

as well as run a series of formats including interactive banners. But the rise of YouTube has made life ...

iPhone app makes £4,000 a month from ads

flooding its apps with cheaper banner ads. ...

Telegraph eyes mobile ad revenue

The redesigned site will offer new targeted ad formats to brands, including banners, Google Adsense and sponsorships. Users will have access to all areas of the Telegraph's main internet site, and will be able to view video through the Telegraph TV player. Created by Bluestar Mobile, the site ...

Collection 2000 to turn consumers into make-up artists

The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...

App developer to supercharge ads

with cheaper banner ads....The strategic realignment will see the company focus on customised ad integrations, worth around $500,000 ( 310,000) per deal. In comparison, smaller ad formars such as banners typically attract between $30,000 ( 18,500) to $50,000 ( 31,000) due to the explosive growth of the app market bringing ...

It's not what you know, it's who you know that's important

of recipients, while banner ads and online video do not fare much better, trusted by 33 per cent and 37 per cent ... they ignore banner ads, with just one per cent finding banner ads helpful in making a purchase decision ...

Banner ads failing to make impression

half of internet users ignore banner ads....According to research by Harris Interactive, 46 per cent of US internet users say they ignore banner ads, and 17 per cent ignore search engine ads. Just 1 per cent find banner ads helpful in making ... experts estimate that the average CPM for banner campaigns has fallen by approximately 25 per cent to 1.50. ...

9 ways to scrap your media budget without crippling your brand

to admit, than a load of banner ads. 8. Reward creativity Rory Sutherland, in his inaugural speech ...

 

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