23 Jul 2009
| by Dan Leahul
format, reaching an average 82.98 seconds, compared to rich media rectangles (73.45s), banners (58.71s ...
23 Jul 2009
| by Dan Leahul
click on the banner which expands the advert to deliver a full screen rich media display. The ad ...
and connect mobile advertising to any aspect of a marketing campaign - way beyond the standard static ad-banner ...
will be serving iSlide banners initially to The Guardian's iPhone application and will add other premium ...
20 Jul 2009
| by Andrew McCormick
as well as run a series of formats including interactive banners. But the rise of YouTube has made life ...
17 Jul 2009
| by Gareth Jones
flooding its apps with cheaper banner ads. ...
10 Jul 2009
| by Elizabeth Clifford-Marsh
The redesigned site will offer new targeted ad formats to brands, including banners, Google Adsense and sponsorships. Users will have access to all areas of the Telegraph's main internet site, and will be able to view video through the Telegraph TV player. Created by Bluestar Mobile, the site ...
09 Jul 2009
| by Elizabeth Clifford-Marsh
The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...
08 Jul 2009
| by Elizabeth Clifford-Marsh
with cheaper banner ads....The strategic realignment will see the company focus on customised ad integrations, worth around $500,000 ( 310,000) per deal. In comparison, smaller ad formars such as banners typically attract between $30,000 ( 18,500) to $50,000 ( 31,000) due to the explosive growth of the app market bringing ...
08 Jul 2009
| by Elizabeth Clifford-Marsh
of recipients, while banner ads and online video do not fare much better, trusted by 33 per cent and 37 per cent ...
they ignore banner ads, with just one per cent finding banner ads helpful in making a purchase decision ...
06 Jul 2009
| by Elizabeth Clifford-Marsh
half of internet users ignore banner ads....According to research by Harris Interactive, 46 per cent of US internet users say they ignore banner ads, and 17 per cent ignore search engine ads. Just 1 per cent find banner ads helpful in making ...
experts estimate that the average CPM for banner campaigns has fallen by approximately 25 per cent to 1.50. ...
23 Jun 2009
| by Adam Woods
to admit, than a load of banner ads. 8. Reward creativity Rory Sutherland, in his inaugural speech ...