Honda unveils ambitious digital brand drive
04 Feb 2008 | by Hayley Pinkerfield
is one of Honda s most ambitious to date - involving interactive banners, an Independent online ...
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Jobs | Agency Showcase | Ad creativeBehind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
included viral seeding and rich-media ad placements, with the demo video featured in expandable banners ...
Major global brands trial InSkin video ads
09 Jan 2008 | by Hayley Pinkerfield
Vauxhall and Mercedes will also trial InSkin, which integrates around video media players, maximising the potential of banner ads around video content (see Trailblazer, Revolution Jan 2008). Other ... , expandable banners, and the ability to capture lead data without the consumer needing to leave the media ...
YouTube unveils in-video ads
22 Aug 2007 | by Hayley Pinkerfield
to click through to the full ad than with traditional formats such as banners. Eileen Naughton, director ...
Lexus promotes GS luxury saloon online
06 Mar 2006 | by Emma Rigby
The campaign for the Lexus GS aims to push brochure requests and test-drives. Its theme is that the car is effortless to drive because it was designed with the driver in mind. A microsite and animated ads show how the car's features have been tailored to individual needs. A banner depicts a seat moving ...
Campaign of the month: Polo
06 Mar 2006 | by Emma Rigby
.co.uk and Channel 4. Formats included expandable banners, Skyscrapers, MPUs and overlays. RESULTS: Three versions ... banners and high bandwidth MPUs were inter-active. A total of 391,018 inter-active ads were delivered ...
Deals: dgm sign partnership with Allapprovedcars.com
28 Feb 2006
.com. The automotive site will offer banners, Skyscrapers and MPUs on every page through dgmAdNetwork.
Land Rover supports G4 global challenge with digital activities
28 Feb 2006
in real time. Emails sent to the Land Rover database and banners on Land Rover sites will drive traffic ...
Land Rover backs G4 with online competition
03 Feb 2006 | by by Emma Rigby
the competition in real time. Emails sent to the Land Rover database, and banners on Land Rover sites ...
