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Pepsi calls on wannabe creatives for Max ads

Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...

Innocent: Good for you

campaigns and banner ads are just more ways of doing so, alongside all the standard Innocent methods ... case for the future. Banner campaigns, usually in the early part of the year, have become an Innocent ...

Sector checker: Mixed bag of web sites reflects the reality on the high street

well, and the house banners and puff for own brand on creative banners are totally in keeping ...

Creative review: Steve Vranakis, Creative director and partner, VCCP

banners, rich media, interactive elements, GPS bus ads, 'transvision' screens, location-based digital ... that even Philip K. Dick couldn't have predicted. I was especially sympathetic to the video banner showing a ...

Campaign study: PG Tips

for which the answers could only be found online. An overlay and banner push on sites such as iVillage ...

Kids' food sites under fire for using 'banned' marketing techniques

such as banners and pop-ups, sales and promotions online and commercial emails under its remit. If you have ...

Arla puts Cafe Foods online in brand first

The company has launched a rich-media campaign for the brand, alongside a banner push for Discover Cheese. The Cafe Met brand is being promoted in a competition offering customers the chance to win a ... 'roadblock', banner and Skyscraper combination, which begins 'Need a therapist?' and invites users to click ...

Murphy's in SMS limerick competition

'Take The Murphy's Challenge' will ask drinkers in the US to finish the unfinished limerick and text their entry. Winners will be published on the firm's site. It will be promoted in the US on 2,500 posters in stores, banners in pubs and on 250,000 collection cups, which will be distributed on 17 March ...

Murphy's goes for St Patrick's push with limerick contest

..." The campaign will be promoted on 2,500 posters in stores across the US, on banners in pubs and on quarter of a ...

Dairy Council targets parents with its first online campaign

The drive, jointly funded by the European Community and Milk Development Council, emphasises that the drink helps build strong bones and teeth, contains no additives, and that the semi-skimmed variety contains less than two per cent fat. Five different web executions include a banner which fills up ...

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