IAB Engage: live blog
11 Nov 2009 | by Andrew McCormick
the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...
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Jobs | Agency Showcase | Ad creativeIAB Engage 2009: the tea break guide
11 Nov 2009 | by Gareth Jones
of thinking for the marketers of tomorrow," he said. "The key to success is to think beyond the banner ...
Royal Fail: Firebox game parodies Royal Mail strikes
30 Oct 2009 | by Andrew McCormick
-up to Christmas and launched the game following unprecedented reaction to a banner on the site that included ...
Burger King brings augmented reality to the banner
30 Oct 2009 | by Andrew McCormick
LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...
Rich media ads: it's not size that matters, it's what you do with them
22 Oct 2009 | by Jennifer Whitehead
than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving ... interaction rate of all rich media formats, followed by expandable banners. The report concludes that instead ... that physical size of a banner has less to do with performance than creative execution and rich media ...
When digital marketing strategies go wrong
16 Oct 2009 | by Adam Woods
be really dangerous," she adds. Banner ads O2, Tesco and Vodafone The unhappy spectre of ad ...
Battle of the brands: CNN versus Sky News
12 Oct 2009 | by Mrudula Kodali
, sandwiched between the banner ad and the navigation block. Like CNN International, there's no breadcrumb ...
Government takes on travel sites in battle for online ad spend
24 Sep 2009 | by Darren Davidson
Normal 0 The move marks the first time that The Met Office has opened up its site to advertisers and will involve offering banner ads and skyscrapers on a CPM (cost per thousand) basis. And it comes when online display revenue is suffering as a result of diminishing ad budgets which are putting ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
Cooliris threatens to breathe life into the banner ad
20 Aug 2009 | by Andrew McCormick
, has packed its technology into a banner ad; a move that threatens to breathe life into online display....The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report ... technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users ...
