31 Dec 1997
| by Richard Lord.
site through banners which formed part of an
integrated ad campaign....site through banners which formed part of an
integrated ad campaign.
The campaign, which ...
appeared on other
media such as posters. Web users were invited to click on the banner and
enter ...
Shardlow, the banners were
successful because they appealed to people s curiosity and then delivered ...
31 Dec 1997
are the different payment models for banner advertising on
the web?...As more and more advertisers begin to allocate budget to advertise on
the web, what are the different payment models for banner advertising on
the web?
To date, the most widespread model has been payment by impressions, on a
cost-per-thousand-impressions basis (CPM), but to be effective ...
31 Dec 1997
| by Richard Lord.
advertising earlier this
year. In the campaign for You Don t Know Jack, banners on sites such as
MegaStar...BMG Interactive, the company behind the game You Don t Know Jack ,
is to extend its use of the web for its pre-Christmas campaigns following
the success of its initial foray into online advertising earlier this
year. In the campaign for You Don t Know Jack, banners on sites such as
MegaStar ...
31 Dec 1997
| by Richard Lord.
.
The company plans to fund the service entirely with banner
advertising.
Channels include news, sport ...
31 Dec 1997
| by Richard Lord.
and
online, and Kim has already tested some banner advertising. Seventy per
cent of our business ...
31 Dec 1997
| by Richard Lord.
clickthrough rate close to 10 per cent with a banner campaign which was
co-ordinated by DoubleClick.
...
31 Dec 1997
| by Richard Lord.
-to-the-minute results,
ThisisLondon carries a section on each of the London football clubs.
Banner advertising ...
31 Dec 1997
site in cooperation with
IBM, which handled all the back-end systems development.
Banner ...
31 Dec 1997
marketing in the
US. Unlike banner ads, where you wait for a user to come to a site, and
then wait ...
30 Nov 1997
| by Richard Lord.
Insurer Scottish Amicable has come up with a new ploy to make online
banner ads more interesting...Insurer Scottish Amicable has come up with a new ploy to make online
banner ads more interesting ...
in receiving
an emailed personal finance newsletter to leave their email addresses
within the actual banner ...
is reasonably limited, and a
normal banner is potentially using up a lot of people s time. They are
going ...