31 Dec 1997
| by Richard Lord.
site through banners which formed part of an
integrated ad campaign....site through banners which formed part of an
integrated ad campaign.
The campaign, which ...
appeared on other
media such as posters. Web users were invited to click on the banner and
enter ...
Shardlow, the banners were
successful because they appealed to people s curiosity and then delivered ...
30 Nov 1997
| by Gordon MacMillan.
. Mitsubishi s logo will be featured on
all of the site s pages as well as on all press and banner ads...The Telegraph s Fantasy League Online has attracted Mitsubishi
Computers as its headline sponsor. Mitsubishi s logo will be featured on
all of the site s pages as well as on all press and banner ads relevant to
the site.
...
31 Oct 1997
| by Stovin Hayter.
40% have ever used the
internet;
- 10% banner click-through rate on sponsored areas ...
30 Sep 1997
Banner Survey, an examination of IT buyers within
organisations, found that employees in non-IT roles ...
is not an IT professional, says Banner director of
research Joanna Bryant. User department decision makers are important ...
31 Jul 1997
to attract much larger numbers.
Opportunities for sponsorship range from general banner-style ads ...