01 Dec 1998
One of the problems with traditional banner advertising is its
size....One of the problems with traditional banner advertising is its
size.
It s difficult to do ...
banner.
When Modem Media.Poppe Tyson came to design banners for a recent Citibank
campaign ...
into banners. To translate that into English: you can have an
animated banner, and consumers can interact ...
01 Dec 1998
| by Richard Lord.
specific companies and two-thirds said they occasionally
clicked on banner ads.
Three-quarters of those who clicked on banners did so for information,
while a fifth did so just to see what would ...
01 Nov 1998
on the internet long before the conventional
media campaign. A four-week banner advertising campaign ran a full...off on the internet long before the conventional
media campaign. A four-week banner advertising ...
, with the most successful one having an image of a jet plane
bisecting the banner and ending with the line ...
it anywhere else, since it hadn t started in
the other media yet. Average banner clickthrough in the UK ...
14 Oct 1998
| by Richard Lord.
The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site...The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site. The banners were created by Traffic Interactive in collaboration with FT cartoonist Banx and feature ...
in six banner executions advertising the site s various sections. Queenie , for example, as the head ...
14 Oct 1998
| by Richard Lord.
The FT has launched an extensive banner campaign to promote its FT
Quicken personal finance site...The FT has launched an extensive banner campaign to promote its FT
Quicken personal finance site. The banners were created by Traffic
Interactive in collaboration with FT cartoonist Banx and feature ...
in six banner executions advertising the site s
various sections.
Queenie , for example ...
08 Sep 1998
| by Richard Lord.
of starting a promotion on Yahoo! UK offering the
seats at œ42. Banners on Yahoo! s home page (www...Budget airline easyJet sold more than 500 flights from London to
Amsterdam within a week of starting a promotion on Yahoo! UK offering the
seats at œ42. Banners on Yahoo! s home page (www.yahoo.co.uk) took users
to a co-branded promotional page with details of the offer, and from there
to an online ...
08 Sep 1998
| by Charles Walker, managing director, Lyco
New-media agency Zinc might share its name with one of Sir Terence
Conran s gastronomic pleasure zones, but there s no real danger of getting
them confused. Unless, that is, you re one of our charming cousins from
north of the border who work for Directory Enquiries.
08 Sep 1998
| by Charles Walker, managing director, Lyco
Comparing the effectiveness of different types of net advertising -
such as banners, sponsorship...Comparing the effectiveness of different types of net advertising -
such as banners, sponsorship ...
sponsorship as meaning a lot
of banners on one site, perhaps with a guarantee of exclusivity, and
probably ...
the future
was reflected in banner ads which ran on FT.com (www.ft.com), Yahoo!
(www.yahoo.co.uk), UKplus ...
09 Aug 1998
of starting a promotion on Yahoo! UK offering the seats at 42. Banners on Yahoo! s home page (www...Budget airline easyJet sold more than 500 flights from London to Amsterdam within a week of starting a promotion on Yahoo! UK offering the seats at 42. Banners on Yahoo! s home page (www.yahoo.co.uk) took users to a co-branded promotional page with details of the offer, and from there to an online ...
09 Aug 1998
New-media agency Zinc might share its name with one of Sir Terence Conran s gastronomic pleasure zones, but there s no real danger of getting them confused. Unless, that is, you re one of our charming cousins from north of the border who work for Directory Enquiries. And so it comes to pass that many...