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London Electricity lifts profile on web.

Utility company London Electricity is using banner ads and a microsite on the Capital Radio web...Utility company London Electricity is using banner ads and a microsite on the Capital Radio web ... and direct mail, it bought 300,000 banner impressions on the Capital site for a month. It also sponsored the site s weekly email bulletin, which is sent to 90,000 people, and created a microsite. The banners ...

Advertisers hold hands with GOD.

banners on its site during November was 8.32 per cent. According to GOD founder and director Paul Myers...from banners on its site during November was 8.32 per cent. According to GOD founder and director Paul ... of viewers of a web page who actually click on a banner ad. Myers attributed GOD s success ... , putting click here on your banner is very effective. It s simple things like that which people get wrong ...

Orange site targets specialist market.

for its new Pulse product, while Vodafone is promoting its existing, mass-market Zap! using banner ads...Two pager companies have taken to the web to promote their offerings, but with very different strategies. Orange is using a highly-targeted web site (www.pulse-city.co.uk) as the main branding tool for its new Pulse product, while Vodafone is promoting its existing, mass-market Zap! using banner ads ...

Global, all-sports web site launched.

taking care of online marketing, using banner advertising based around major sporting events...taking care of online marketing, using banner advertising based around major sporting events ...

Vodafone hopes to Zap! young towards brand awareness.

at a young, mass-market demographic, and is advertised through banners on web sites including beeb...Vodafone recently decided to promote its Zap! pager using the web. Priced at 59.95, it is aimed at a young, mass-market demographic, and is advertised through banners on web sites including beeb, Conde Nast, and Fortune City. The banners are linked to the Zap! web site, which features information ...

Top 50 UK Web Sites.

users of the site. The most common form of advertising on the web, however, is the banner ... : Banners, sponsorship. Rate: Banners 20 per thousand impressions run of site, 35 per thousand impressions ... . Advertising: Banners, classified, microsites. Rate: 300 for four weeks and 10,000 guaranteed impressions ...

Campaign of the month - Citibank pushes forward creative banner boundaries.

Citibank s recent banner campaign used rich-media technology to push the limits on creative...One of the problems with traditional banner advertising is its size. It s difficult to do much ... the media site they ve gone to visit, and getting them to actively click on a banner. When Modem Media.Poppe Tyson came to design banners for a recent Citibank campaign, the agency s answer to that challenge ...

Majority of users click on banners.

and two-thirds said they occasionally clicked on banner ads. Three-quarters of those who clicked...and two-thirds said they occasionally clicked on banner ads. Three-quarters of those who clicked on banners did so for information, while a fifth did so just to see what would happen or they found the ad ...

Poppy Appeal exploits web site in drive for donations.

.org.uk) was developed by London Web Communications and can handle online donations. It was promoted via a banner...The Royal British Legion s web site played a major role in this year s successful Poppy Appeal, marking the 80th anniversary of the end of the First World War. The web site (www.british legion.org.uk) was developed by London Web Communications and can handle online donations. It was promoted via a banner ...

The facts are clear, this has been a breakthrough year.

. Advertisers are becoming more mainstream, too. Fletcher Research s 1998 UK Banner Survey (p18) found that a.... Advertisers are becoming more mainstream, too. Fletcher Research s 1998 UK Banner Survey (p18) found that a ...

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