01 Sep 1999
| by Charles Walker, UK and Ireland managing
that could have driven large volumes of
traffic to your site? You d put a banner on it, of course...site that could have driven large volumes of
traffic to your site? You d put a banner on it ...
rolling out a banner campaign across high-traffic sites, with keyword
sponsorship on search engines ...
t preclude
banners from competitors, explains Richard Collins, managing director of
Jobworld s online ...
01 Sep 1999
| by Charles Walker, UK and Ireland managing
The simple question Do banner ads work? , raised by poster Jim Smith
on The Wall discussion area...The simple question Do banner ads work? , raised by poster Jim Smith
on The Wall discussion ...
,
identifying himself only as Richard . Okay, US banner clickthroughs have
dropped to 0.5 per cent ...
targeted banners, get a much higher response.
Think about who you re talking to and give the reader ...
01 Sep 1999
| by Stovin Hayter.
on the fly, with options such as drop-down menus and games
within a banner....ads on the fly, with options such as drop-down menus and games
within a banner.
...
01 Sep 1999
| by Mark Anstead.
banners will be catching the collective
eyeballs of thousands of carefully targeted web users....banners will be catching the collective
eyeballs of thousands of carefully targeted web users.
So ...
move a web user makes, from clicking on
a banner ad to making an online purchase, can be tracked ...
their banner ads and, crucially, what percentage are
clicking through for more information.
Until ...
01 Sep 1999
| by Stovin Hayter.
of
the few in the UK to target banners by postcode down to specific street
level, as well as larger areas...Advertisers on the local information web site UpMyStreet can now
target users with different ads according to where they live. Using
postcode targeting software from DoubleClick, the site claims to be one of
the few in the UK to target banners by postcode down to specific street
level, as well ...
01 Sep 1999
| by Mark Anstead.
of imaginative
energy is at work.
The mere mention of the word banner is enough to send the most
over-stimulated of brains into a coma, which results in a steady decrease
in ad effectiveness.
Most banner ads look ...
is that the banner is such a limited canvas
on which to work. There are emerging alternatives, such as the rich ...
01 Sep 1999
| by Mark Anstead.
to click on your banner is never easy and keeping them at the
destination site after the click is just ...
oversaw an online banner
campaign to promote the Ministry s new ISP for young clubbers (see panel,
p19 ...
to entertain
anyone who had taken the trouble to click through from the banner ads.
Recognising ...
01 Sep 1999
| by Justin Hunt.
companies, such as
Egg.
He added that a heavyweight banner advertising and PR campaign was planned ...
01 Sep 1999
| by Jon Scott.
banner ads to advertising
that s more ingrained in editorial content.
...
01 Sep 1999
| by Charles Walker, UK and Ireland managing
.
O Connor doesn t blink at the current fashion for predicting the demise of
the banner ad. There ll always be a standard shape and size of a piece of
internet real estate. Today it s the banner, but are banners going to be
around in five years? Probably not. We don t care. The medium will
evolve ...
