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Unilever pushes new razor with Lynx site

Unilever s male grooming brand Lynx is running an online sampling campaign to promote its new razor. Banner ads and pop-ups on sites including Uploaded, FHM and Megastar have been employed to drive Lynx s target audience of 14-24 year old males to a campaign site (www ...

P&G ads will be interactive on Sky.

Procter s Open service and feature banner ads that, when selected, will transfer the viewer into the advertiser s dedicated ad location. From there, viewers can see product information, request redeemable vouchers and free samples or, in the Charmin location, play two simple games ...

Unilever perfume to target young users.

Unilever women s beauty and fragrance brand Elizabeth Arden has gone online for the first time with a campaign to promote its new Green Tea fragrance collection. Green Tea, which is aimed at a younger audience than Elizabeth Arden has previously targeted, is being promoted with banner ads ...

Health and beauty site partners with e-tailers.

-branded features. The site, which carries no banner advertising, aims to fill the various sections ... is to integrate the brand into our world, so rather than a static banner ad, there s an animated carton of fruit ...

Accounts - New accounts last week.

number of portals, ISPs and niche titles, and will be supported by new banner creatives, also delivered...number of portals, ISPs and niche titles, and will be supported by new banner creatives, also delivered ...

Accounts - New accounts last week.

banner creatives, also delivered by Profero. It will drive net users to a variety of offers, all ...

Doctors - Physician know thyself.

other journals, and the campaign will be supported by banners running on the BMJ site and advertising ...

 

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