13 Dec 2000
| by CHARLOTTE GODDARD
Unilever s male grooming brand Lynx is running an online sampling campaign to promote its new razor.
Banner ads and pop-ups on sites including Uploaded, FHM and Megastar have been employed to drive Lynx s target audience of 14-24 year old males to a campaign site (www ...
12 Jul 2000
| by Charlotte Goddard.
Procter s Open service
and feature banner ads that, when selected, will transfer the viewer into
the advertiser s dedicated ad location.
From there, viewers can see product information, request redeemable
vouchers and free samples or, in the Charmin location, play two simple
games ...
07 Jun 2000
| by Philip Smith.
Unilever women s beauty and fragrance brand Elizabeth Arden has gone
online for the first time with a campaign to promote its new Green Tea
fragrance collection.
Green Tea, which is aimed at a younger audience than Elizabeth Arden has
previously targeted, is being promoted with banner ads ...
27 Apr 2000
| by Hubeena Nadeem.
-branded features.
The site, which carries no banner advertising, aims to fill the various
sections ...
is to integrate the brand into our world, so rather than a
static banner ad, there s an animated carton of fruit ...
15 Mar 2000
number of portals, ISPs and niche titles, and will be supported by new banner creatives, also delivered...number of portals, ISPs and niche titles, and will be supported by new banner creatives, also delivered ...
15 Mar 2000
| by Philip Smith.
banner creatives, also delivered by
Profero. It will drive net users to a variety of offers, all ...
16 Feb 2000
other journals, and the campaign will be supported by banners
running on the BMJ site and advertising ...