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LOOK MUM - I got an A in brand awareness. Getting the support of teachers is the holy grail of firms targeting kids and parents alike Trevor Clawson finds out how the internet is helping brands to get past the school gates.

serves up banners and pages to relevant users. According to Logistix Kids' Taylor, children and young ...

How to get ahead without advertising.

advertising campaigns in the hope that they will work - especially banner ads: "Nobody looks at them, anyway ...

Thomson launches online holiday booking

-commerce was "a major plank" of Thomson's group strategy. Starting this month, banner advertising for the site ...

Luxury retailing - Yet another online store.

to in-store leaflets and banners, and possibly also on carrier bags. "Selfridges sees the web ...

Online promotions - Campaign of the week - The product sells itself when it films its own ad.

Video banner ads that demonstrated the product they were designed to promote were Sony's innovative.... But rather than follow the herd with a selection of static banners, it entered the arena by specially tailoring streaming video banners for the internet, actually shot using the Mavica camera that the banners ads were promoting. Produced by Web Marketing, the four video banners were a toe-dipping venture ...

Shopping site offers comparative service.

lines." The site will offer free banner advertising for any UK online store for an unspecified amount...lines." The site will offer free banner advertising for any UK online store for an unspecified amount ...

 

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