Online promotions - Campaign of the week.
09 Aug 2000
included banners on FHM.co.uk, Empire Online, Ministry of Sound and Lycos.co.uk. Offline execution ...
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Jobs | Agency Showcase | Ad creativeAccounts - New accounts this week.
30 Aug 2000 | by Rob Burgess.
of online banners, promotions and rich media for use across existing media space, including interactive TV ...
Accounts - New accounts last week.
28 Jun 2000 | by Ravi Chandiramani.
the creative execution of the banner campaign and consultancy in media planning. ...
Online promotions - Campaign of the week.
04 May 2000 | by Lisa Simmons.
Century Travel . The online campaign incorporated banner and Superstitial ads linking customers ... banner ad campaign and has surpassed the US results, says Read. ...
BA trials interactive ntl ads and plans launch on Open.
19 Apr 2000 | by Lisa Simmons.
. The airline is also due to launch interactive banner ads on its Cable BA has been an early adopter of digital TV, and iTV ads - both banner and real-time - will be the next stage of this, said Daniel Read, e ... that of standard banner ads. ...
BA Superstitials hailed a success.
05 Apr 2000 | by Richard Lord.
responsive than the average banner campaign....responsive than the average banner campaign. As revealed by Revolution (15 March, p10), British ... reached a peak of 23 per cent. This compares to average of 0.5 per cent for online banner ads, although ... service partner Agency.com. The non-banner ads, which are produced in conjunction with DoubleClick ...
The new deals - Deals done last week.
05 Apr 2000 | by Nick Rosen.
was brokered by Quantum, includes Thomas Cook On-line branding and banners on Lycos UK s travel channel and a ...
BA's Superstitial ads generate high response
31 Mar 2000 | by Lisa Simmons
BA's Superstitial ad campaign has been 40 times more responsive than most banner campaigns, claims...for online banner ads, although this figure varies considerably according to the market sector. The non-banner ...
Thomson launches online holiday booking
15 Mar 2000 | by Dan Williamson
-commerce was "a major plank" of Thomson's group strategy. Starting this month, banner advertising for the site ...
Online promotions - Campaign of the week - Expedia catches lovebirds with romantic banner ads.
23 Feb 2000
Valentine's Day is a lucrative time for travel companies, so Expedia decided to use banners...travel operators see it as a good time to target their offerings. Travel site Expedia's banner ad ... inventory is never static, and to reflect this, Expedia's banners weren't either. The banners were updated ... and long-haul package holidays. Designed by agency AKQA, the banners were updated using Macromedia ...
