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as well as banner ads offering a gift-finding service to drive users to its Christmas shopping channel

19 Dec 2001 | by MARK SWENEY

of the products available at beeb.com. Banners, pop-ups, dhtml ads and skyscrapers were created to target ...

TOP 50: Advertising by numbers - The internet might not be the media darling it once was, but there are still some success stories out there. Revolution rounds up the UK's biggest online media properties

19 Dec 2001

- skyscrapers and banners - others are more focused, such as keyword targeting. Search sites ... hosted: Banner at top of page, plus email ad Rates (cpm): On application Contact: mattc ... and Scotland. Types of ad hosted: All types including banners, buttons and pop-ups, sponsorship, email ...

BULLETS: United International Pictures promos film on Freeserve

19 Dec 2001

Film company United International Pictures is running an online campaign with Freeserve to promote the UK launch of new movie Mean Machine. Freeserve is hosting a microsite (www.freeserve.com/meanmachine) and is running rich-media banners across the site. Content will feature in its lifestyle and entertainment ...

Wine giant to trial ads on Superplonk

19 Dec 2001 | by MARK SWENEY

. It is testing standard banners, sponsorship of Superplonk.com's weekly email newsletter and an advertorial ...

with controversial banners, advertorials and emails on drugs and sex in a bid to drive them to its service

12 Dec 2001 | by DAN WILLIAMSON

to Ibiza and other clubbing destinations. Coverage was achieved with promotions, advertorials, banners ... .org. This included a banner that showed a line of coke being snorted with the strapline: 'drugs info without the bullshit'. A second banner used the theme of picking someone up and not knowing their sexual history ...

BULLETS: Nationwide creates viral game to push World Cup 2002

12 Dec 2001

England football team sponsor Nationwide Building Society has created a viral game as part of its first interactive campaign for next year's World Cup. The football-themed online quiz gives fans the chance to win a signed England T-shirt. It will be promoted via banner ads on Sky Sports and Teamtalk. ...

CRY FOR ATTENTION: Sound may be attention-grabbing, but it can also be a distraction online if it is in the wrong place. Ed Shelton looks at areas on the internet where audio can be put to effective use

12 Dec 2001 | by ED SHELTON

to the incorporation of sound within banner ads. James Booth, founder of digital marketing services company ... putting audio into banners. People have not got used to the idea of sound on the internet." This caution leads media owners to apply severe restrictions on the way sound can be used within banners ...

OPINION: SMS marketers must learn from the past

12 Dec 2001 | by DAVID MUIR, managing director of Ogilvy & Mather's iTV and wireless division futureOgilvy

was being knocked down by bands of teenage salesmen offering a fantastic new medium called banner ... potentially sparkling future, but only if it learns from the mistakes made by the early pioneers of banner ...

Sports.com clinches two major ad deals

12 Dec 2001 | by MARK SWENEY

month, the campaign will include dynamic banners that load before the rest of the content, running on the home page of Sports.com's football section. Banners and skyscrapers will run throughout ...

National Geographic starts online push for croc show

12 Dec 2001 | by MARK SWENEY

National Geographic has launched a six-figure online campaign to promote a series of programmes running on its television channel. Initially, the campaign will promote SuperCroc, a factual show that explores the life of a prehistoric species of crocodile the length of a bus. Co-branded banners ...

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