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as well as banner ads offering a gift-finding service to drive users to its Christmas shopping channel

of the products available at beeb.com. Banners, pop-ups, dhtml ads and skyscrapers were created to target ...

with controversial banners, advertorials and emails on drugs and sex in a bid to drive them to its service

to Ibiza and other clubbing destinations. Coverage was achieved with promotions, advertorials, banners ... .org. This included a banner that showed a line of coke being snorted with the strapline: 'drugs info without the bullshit'. A second banner used the theme of picking someone up and not knowing their sexual history ...

VITAL STATISTICS: This week - Research suggests that banner ads have retained their dominance

, banners and animated GIFs are still the most dominant formats of European online advertising ... banners. Around 69 per cent of ads were animated GIFs, and a further 29 per cent static GIFs. Flash ...

Film banner shakes host home pages

Film giant Twentieth Century Fox has launched a screen-shaking banner ad for the release of martial arts movie Kiss Of The Dragon. The single banner ad shakes the entire home page of each site it appears on. It features the film's protagonist who appears to punch and crack the screen ...

TWO CENTS' WORTH: Stick with banners they make great guinea pigs - Disappointing clickthroughs don

Disillusionment about the effectiveness of banner ads and the validity of clickthrough rates has meant that some people have laid the banner to rest. But for Simeon Quarrie, head of business development at European online media house Hi-Media, rather than a premature death, the banner ad is ripe ...

ONLINE PROMOTIONS: Campaign of the week - Linking novelty value - in the form of colour banners

of April. "The Avantgo banner campaign was the first colour banner to be targeted at this ABC1, techie ... . Creative: The banner ad - a static gif image in a button-shaped format - appeared on the Avantgo home ... by regularly synchronising them with their desktop PCs. The banner ad was transferred to each user's PDA ...

ONLINE PROMOTIONS: Campaign of the week - Hotel chain Thistle Hotels used pop-up ads, banners

assistants and travel bookers using drop-down banners and distributed content. Online ads pushed business ... .com. Types of execution: Pop-ups were used on Conde Nast Traveller and vertical banners were used on the Economist and Streetmap.co.uk web sites. Drop-down banners were used on Freeserve and Ask Jeeves ...

Fish4 bases banner ads on TV campaign

Fish4 has launched a pounds 100,000 banner campaign featuring the fish-suited characters seen ... without using its cartoon fish character. The two-month marketing push will see banners ... in fish suits formed the backbone of the banners' creatives as they had proved popular in recent TV ...

Shopping Classifieds launches ads to rival banners

Shopping Classifieds, which offers print-media style display adverts online, has launched with the aim of rivalling banner advertisements. The company promises that download speeds are not affected despite the advertisements being accompanied by photography. It has already signed more than ...

REVOLUTION ONLINE: What's new at www.revolution.haynet.com - With banners under the cosh, viral

, search engine placement, affiliate schemes and banners - yes, even banners work sometimes - can ...

 

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