Building society to interact through TV
05 Dec 2001 | by AMANDA NOTTAGE
product through a series of banner ads and buttons that drive users through to a microsite ...
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Jobs | Agency Showcase | Ad creativeBULLETS: Nationwide creates viral game to push World Cup 2002
12 Dec 2001
England football team sponsor Nationwide Building Society has created a viral game as part of its first interactive campaign for next year's World Cup. The football-themed online quiz gives fans the chance to win a signed England T-shirt. It will be promoted via banner ads on Sky Sports and Teamtalk. ...
Cheltenham & Gloucester debuts ad on money portals
14 Nov 2001
swimming underwater. It includes buttons, banners, skyscrapers and point-and-roll advertising ... for this campaign, but it is a great opportunity to move C&G beyond the banner and into new ideas," he said ...
First Direct offers web share deals
17 Oct 2001
HSBC-owned brand First Direct is launching an online share-dealing service called capitalshares that will be available via the site (www.firstdirect.com). A 20,000 online marketing spend will include buttons and banners on the site, plus SMS messaging and emails. The campaign, produced in-house and by agency ...
VITAL STATISTICS: This week - A new survey reveals a widespread increase in digital marketing spend across leading players in all sectors
19 Sep 2001 | by AMANDA NOTTAGE
(69 per cent), as does driving online sales (67 per cent). While banners still top the list ...
VITAL STATISTICS: This week - A new survey reveals a widespreadincrease in digital marketing spend across leading players in allsectors
19 Sep 2001 | by AMANDA NOTTAGE
), as does driving online sales (67 per cent). While banners still top the list of tactics (73 per cent ...
Norwich & Peterborough to sponsor UKVillages
05 Sep 2001
branch will host a banner for the building society that will link local users to its corporate web ...
AXA targets local markets with country-specific sites
01 Aug 2001 | by MARK SWENEY
. Promotion of the sites will include banners on financial services web sites and third-party tie ...
M&S goes online with loan ads
25 Jul 2001
Services said that although previous campaigns had been based on banner ads, the firm was now looking ...
ONLINE PROMOTIONS: Campaign of the week - Yell.com wanted to flag up its property channel, so it sent out emails which offered cash prizes to home-buyers for answering two questions, with clues on the site itself
04 Jul 2001 | by DAN WILLIAMSON
from email were much higher than a banner campaign." ...
