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Wine giant to trial ads on Superplonk

. It is testing standard banners, sponsorship of Superplonk.com's weekly email newsletter and an advertorial ...

GINSTERS: Mud not included - Snack brand Ginsters spends a fifth of its marketing budget on new media. Head of marketing Joss Davidge tells Deborah Bonello about its plans to bring a virtual festival to your PC

and Q, as well as some online banner advertising. There are also plans to run the Pastonbury web ...

Bacardi Breezer links with FilmFour

of our overall marketing strategy, but a promotion like this offers a lot more than basic banner ...

Bacardi promotes to clubbers online

. The site will also have banners, promotional features and news on topics such as special guests appearing ...

Virgin Wines to launch on FT.com in Christmas drive

Virgin Wines is to launch a wine store on FT.com as part of a three-month promotion leading up to Christmas. The co-branded microsite, (www.FT.com/wine), forms part of a cross-media campaign that includes banners and pop-ups on the financial web site and print advertisements running in the Financial ...

Snack brand Ginsters hosts virtual festival experience

banner advertising campaign would also be launched to market it. "We're indexing ...

Findus and Tesco run joint online promotion

launched exclusively in Tesco this month. An interstitial page, accessed via a banner ad, is running ...

ONLINE PROMOTIONS: Campaign of the week - To test the potential for brand-building online, Tetley targeted consumers with money-off coupons linked to a web-based survey on their tea-drinking habits

of CouponsNow.co.uk. Media used: A mix of banners and buttons were used across the sites, which brought ... survey, with nine per cent clicking through on the banner and 60 per cent opting in for email marketing ...

COMMENT: Think content first, advertising next

, using bigger rectangular ad units rather than banners. That campaign is now seen as a benchmark ...

ONLINE PROMOTIONS: Campaign of the week - Its animated character Rosie Lea marked PG Tips' first inroads into online marketing in order to remind people to take tea breaks at home and in the office. Dan Williamson reports

of June featured themed banners and overts, which saw the Rosie Lea character float across the home ... from banners or the overts were sent to a PG Tips microsite (www ...

 

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