12 Dec 2001
| by DAVID MUIR, managing director of Ogilvy & Mather's iTV and
wireless division futureOgilvy
was being knocked down by bands of teenage salesmen
offering a fantastic new medium called banner ...
potentially sparkling future, but
only if it learns from the mistakes made by the early pioneers of banner ...
12 Dec 2001
| by MARK SWENEY
month, the campaign will include dynamic banners
that load before the rest of the content, running on the home page of
Sports.com's football section.
Banners and skyscrapers will run throughout ...
05 Dec 2001
| by AMANDA NOTTAGE
Online virtual world GirLand.com will reveal a three-month
marketing campaign with mobile phone operator Vodafone when its
redesigned site launches next week.
Vodafone will be running an integrated campaign including interstitials
and banners. It will also use the site's database of 180 ...
28 Nov 2001
. British Gas
will be the first company to run a banner campaign on a cable electronic
programming guide (EPG), according to Flextech.
The banners lead through to a microsite that provides information ...
maximise impact on these platforms."
Banners are also featuring on home and lifestyle sites ...
07 Nov 2001
Retail. "We are trying to explore
other avenues than banner ads, and viral email might become a ...
Virginradio.com and gamesdomain.com. The
creative, which uses banners and pop-ups, was designed by Traffic ...
17 Oct 2001
of FT.com and FT.de's search results pages. Banners will
also run across both sites.
Plans are being finalised to run further banner and sponsorship
campaigns across a number of other financial ...
organisations to raise brand awareness and collect data for sales
leads.
Clicking on a banner takes ...
17 Oct 2001
| by LISA SIMMONS
."
It is running across Kelkoo. com, T3.co.uk, netmag.co.uk and
Thedailydraw.com, and includes banner ads carrying questions such as:
"Have you ever had sex on a beach?"
Users clicking on the banners ...
10 Oct 2001
Both Prezence and Beyond Interactive are involved in Nokia's new
online campaign (Revolution, 3 October, p5). Digital agency Prezence
designed and produced the creative, the banner ads and pop-ups, while
Beyond Interactive is in charge of the media planning and buying for the
campaign.
...
12 Sep 2001
| by MARK SWENEY
advertisements, a banner campaign running across community web sites,
chat rooms and the ValueClick network ...
22 Aug 2001
| by JOHN GAFFNEY, US-based marketing and new-media journalist
, using bigger rectangular ad units rather
than banners. That campaign is now seen as a benchmark ...