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OPINION: SMS marketers must learn from the past

was being knocked down by bands of teenage salesmen offering a fantastic new medium called banner ... potentially sparkling future, but only if it learns from the mistakes made by the early pioneers of banner ...

Sports.com clinches two major ad deals

month, the campaign will include dynamic banners that load before the rest of the content, running on the home page of Sports.com's football section. Banners and skyscrapers will run throughout ...

Vodafone to help promote GirLand.com redesign

Online virtual world GirLand.com will reveal a three-month marketing campaign with mobile phone operator Vodafone when its redesigned site launches next week. Vodafone will be running an integrated campaign including interstitials and banners. It will also use the site's database of 180 ...

British Gas to run iTV ads on ntl EPG

. British Gas will be the first company to run a banner campaign on a cable electronic programming guide (EPG), according to Flextech. The banners lead through to a microsite that provides information ... maximise impact on these platforms." Banners are also featuring on home and lifestyle sites ...

BT Retail uses viral emails to push messaging service

Retail. "We are trying to explore other avenues than banner ads, and viral email might become a ... Virginradio.com and gamesdomain.com. The creative, which uses banners and pop-ups, was designed by Traffic ...

BT firm launches £0.5m campaign

of FT.com and FT.de's search results pages. Banners will also run across both sites. Plans are being finalised to run further banner and sponsorship campaigns across a number of other financial ... organisations to raise brand awareness and collect data for sales leads. Clicking on a banner takes ...

Paybox spends big on UK ad drive

." It is running across Kelkoo. com, T3.co.uk, netmag.co.uk and Thedailydraw.com, and includes banner ads carrying questions such as: "Have you ever had sex on a beach?" Users clicking on the banners ...

Prezence and Beyond Interactive contribute to Nokia push

Both Prezence and Beyond Interactive are involved in Nokia's new online campaign (Revolution, 3 October, p5). Digital agency Prezence designed and produced the creative, the banner ads and pop-ups, while Beyond Interactive is in charge of the media planning and buying for the campaign. ...

Pricerunner SMS hits the high street

advertisements, a banner campaign running across community web sites, chat rooms and the ValueClick network ...

COMMENT: Think content first, advertising next

, using bigger rectangular ad units rather than banners. That campaign is now seen as a benchmark ...

 

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