12 Dec 2001
| by MARK SWENEY
month, the campaign will include dynamic banners
that load before the rest of the content, running on the home page of
Sports.com's football section.
Banners and skyscrapers will run throughout ...
28 Nov 2001
. British Gas
will be the first company to run a banner campaign on a cable electronic
programming guide (EPG), according to Flextech.
The banners lead through to a microsite that provides information ...
maximise impact on these platforms."
Banners are also featuring on home and lifestyle sites ...
21 Nov 2001
| by ANNIE KELLY
British Gas is launching two digital ad campaigns to drive traffic
to its new web site and to promote its online services.
A banner campaign, which forms part of an initial 10 million
launch ...
, the banner campaign will run
into the New Year on a raft of portals including Excite, MSN and
Yahoo ...
22 Aug 2001
| by JOHN GAFFNEY, US-based marketing and new-media journalist
, using bigger rectangular ad units rather
than banners. That campaign is now seen as a benchmark ...
20 Jun 2001
| by RICHARD JOLLEY
Ntl is featuring retro arcade games in its new online campaign,
which use "expandable" banners.
Versions of Space Invaders and Defender feature in two banner ads and
they let viewers test their gaming skills and challenge for a top
score.
The banners, developed by Tangozebra using its N ...
02 May 2001
| by AMANDA NOTTAGE
British Gas is to debut on interactive TV with a marketing campaign
for some of its services. Created and developed by marketing agency
ehsrealtime, it is due to launch on ntl's interactive platform next week
and will run for four weeks.
The campaign will consist of banners running across ...