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Sports.com clinches two major ad deals

month, the campaign will include dynamic banners that load before the rest of the content, running on the home page of Sports.com's football section. Banners and skyscrapers will run throughout ...

British Gas to run iTV ads on ntl EPG

. British Gas will be the first company to run a banner campaign on a cable electronic programming guide (EPG), according to Flextech. The banners lead through to a microsite that provides information ... maximise impact on these platforms." Banners are also featuring on home and lifestyle sites ...

British Gas begins new online drive

British Gas is launching two digital ad campaigns to drive traffic to its new web site and to promote its online services. A banner campaign, which forms part of an initial 10 million launch ... , the banner campaign will run into the New Year on a raft of portals including Excite, MSN and Yahoo ...

COMMENT: Think content first, advertising next

, using bigger rectangular ad units rather than banners. That campaign is now seen as a benchmark ...

Ntl uses retro games to push broadband

Ntl is featuring retro arcade games in its new online campaign, which use "expandable" banners. Versions of Space Invaders and Defender feature in two banner ads and they let viewers test their gaming skills and challenge for a top score. The banners, developed by Tangozebra using its N ...

British Gas debuts iTV campaign on ntl

British Gas is to debut on interactive TV with a marketing campaign for some of its services. Created and developed by marketing agency ehsrealtime, it is due to launch on ntl's interactive platform next week and will run for four weeks. The campaign will consist of banners running across ...

 

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