JUST BREAKING: Top 10 breaking banners by impressions (1-31 October 2003)
01 Dec 2003
impressions of new banners over the period. For more information, call 020 7549 4343 (www.thomson-intermedia.com) ...
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Jobs | Agency Showcase | Ad creative10 YEARS OF ADVERTISING INNOVATION: Click here - 10 years of online advertising
01 Dec 2003 | by Charlotte Goddard
Heading into 2004, the 10th anniversary of the first banner ad, Charlotte Goddard takes a look back...involved in interactive advertising, but in 1994 it created what is known as the first internet banner ad ... site to carry a banner ad, in October 1994. However, O'Connell says the honours should actually go ... was HotWired, but the GNN banners actually ran two to three weeks before HotWired," he says. Modem ...
CREATIVE REVIEW
01 Dec 2003 | by Sarah Charlton, creative director, Moonfish
1. Mini - pong - WCRS Nothing to do with nasty smells! This is a lovely execution of the humble banner and makes the most of the media because it's designed to get the message across, rather than drive clicks. The banner is well branded and invites you to play a game of pong with Mini. By moving the cursor ...
OWEN ON DIGITAL MEDIA: Higher investment lets sites deck the web with creativity
01 Dec 2003 | by John Owen, planning director of Dare Digital and chairman of the IPA Digital Marketing Group
of concern is that they've clung to the ubiquitous, if maligned, 468x60 banner as one of the six identified ...
Lufthansa promotes global destinations
01 Dec 2003
Created, planned and bought by digital agency Profero, the campaign aims to inform users of Lufthansa's destinations. It launched at the start of November with banners, interactive Flash ... the banners' message is designed to support the offline campaign developed by McCann-Erickson. The airline ...
Norwich Union site echoes its TV ads
01 Dec 2003
Digital agency Soup created the online push, based on the Abbott Mead Vickers BBDO ad campaign with the 'quote me happy' strapline. Banners and buttons have quotation marks that morph into icons relating to insurance products - a car for motor, a globe for travel and a dog's tail for pet cover. The ads appear ...
Vernons opens new daily lotto on web
01 Dec 2003
is open to players in the UK only. Vernons is promoting the lotto game with banners and emails across ...
L'Oreal teams up with MSN for interactive beauty content
01 Dec 2003
is being promoted with editorial on the homepages of MSN and Messenger, and with banners and skyscrapers ...
Cussons seeks to capture more data
01 Dec 2003 | by Charlotte Goddard
and are encouraged to repurchase it through banners on the homepage and toiletries section. Outrider did the planning ...
Versace Make-up in handbag.com move
01 Dec 2003 | by Emily Booth
. Branded pop-ups, skyscrapers and banners are also appearing throughout the site. Alicen Stenner, brand ...
